What is Marketing?

It is selling your Services or Product through different media, Online advertising, Word-of-Mouth (WOM), Promotional Items, Printed Media, billboards, social media and TV commercials are just some marketing strategies you can employ to increase brand awareness and gain potential clients. Each of the marketing strategies mentioned has its own pros and cons and they can be effective in helping you achieve your business goals if you utilise them properly.

Getting the right tool for your marketing strategy through Corporate Clothing and promotional items ranging from pens to caps, sling bags and more.

Marketing is not always selling the service or product, it's about the feeling/value/result you get when using a service or pruduct.


What is Branding?

A brand is a persons own feeling about the product or service, what does it resemble. You can’t control the process, but you can influence it.
– Marty Neumeier – The Brand Gap

A few words that comes to mind when we talk about branding is: Value, Trust & Inspiration and together with the right words, images and sounds, it creates the "Must have Blend" customers are looking for.

Branding is not how good you are, its showing what you find to be great and then move towards it.


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